Advanced concepts

List of posts:

1. Instead of SWOT start using SWANOT analysis
2. Personality types: Headline, body copy, illustration and logo
3. Modified Consumer Disposition Funnel (CDF)
4. Storify, Gamify and Shopify
5. How to remain apolitical in advertising
6. How an advertising career evolves
7. What is Shopper Marketing? How is it different from other direct-to-consumer advertising?