Advertising basics

List of posts:

1. What is applied advertising
2. Four types of consumer needs
3. Storm surge vs. Tsunami: Criticality of comprehensible communication
4. Sorting out the semantics: Information - Knowledge - Insight - Wisdom
5. Understanding brand equity
6. Competitor and Complementor
7. Role of a brand in business
8. Brands are nothing, branding is everything
9. Brand Positioning Statement (BPS)
10. What is 'activation' in advertising
11. Why – How – What of Marketing and Advertising
12. Difference between business strategy, brand strategy and communication strategy